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Is New Jersey killing bookies?


Recently, stories have begun to appear on the internet of bookies, mainly from New York who claim that their businesses have been seriously affected by the burgeoning betting market in New Jersey. In the words of the New York Senator and Chair of the Senate Racing, Gaming and Wagering Committee Joseph Addabbo Jr, the state loses about $ 79m in bets, since 25% of New Jersey bets are from New Yorkers.

The legalization of sports betting in New York is progressing very slowly and it does not seem that this year the situation can be improved despite the efforts of Senator Addabbo Jr. Therefore, it seems that bookies operating in this state are doomed to suffer big losses in the coming months.

The reality is very different, although it is true that New Jersey has become the most important betting market in the USA, surpassing even Nevada, and although it is true that many New York gamblers are visiting the Meadowlands to place some bets. This does not mean that bookies are doomed to ruin.

First of all, driving from New York to New Jersey is not easy, traffic, tolls and time spent are not worth it to place a few bets. In other words, this is not a behavior that will last among gamblers.

Second, bookies that claim that their businesses have been seriously affected by the New Jersey betting market probably do not have a good Pay Per Head partner on their side. Since gamblers are looking for comfort, that is, the ability to place bets from anywhere and at any time. Bookies that have a good Pay Per Head partner can offer their strong and reliable web and mobile betting systems. So bettors can place bets from their smartphones or tablets.

A good Pay Per Head provider also gives the bookie the ability to serve customers from anywhere in the world and offer betting options for multiple leagues and sports. It means that the bookie does not need to rely on single-state gamblers to keep their business profitable.

The US betting market is dramatically changing the best way to be prepared so that these changes do not negatively affect the betting business is to have a good Pay Per Head partner. 

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